We really give a damn about what happens to our beautiful planet. We’ve made a personal commitment to minimise the harm to the planet in everything we do. We act with kindness and respect for our planet, our team, and our partners and we put sustainable and ethical considerations first. We know that there is always more that we can, and must do, and we’re proud to push ourselves to do better each and every day.

Global Sisters mentorship

Global Sisters mentorship

In 2024, we commenced our partnership with Australian not-for-profit Global Sisters to run a free business accelerator coaching program aimed at helping female business owners accelerate and grow their businesses. The...
Learn more
Conscious Collaborations

Conscious Collaborations

We use our voice to celebrate indigenous artists through conscious collaborations. Each year we work with an indigenous artist or artists to highlight their incredible talents through our channels.
Learn more
Preferred fabric and packaging strategy

Preferred fabric and packaging strategy

We’re committed to a preferred fabric strategy – identifying the most sustainable fabric practical for each product.
Learn more
Proudly Female Founded

Proudly Female Founded

Proudly indie and Australian, we are able to be truly authentic and unique - a sense of soul that can’t be replicated by cookie cutting. We’re fiercely female founded and led.
Learn more
Responsible Sourcing

Responsible Sourcing

We source responsible partners. Our supplier terms and conditions are based on the Ethical Trading Initiative Base code, and set the standard for fair working conditions and more.
Learn more
We are Carbon Neutral

We are Carbon Neutral

We’re proudly carbon neutral. Unlike most other brands, we’ve chosen to offset our manufacturing footprint, in addition to our local footprint and freight.
Learn more
Closing the Loop

Closing the Loop

We’re part of the circular economy. Through our partnership with Upparel, we offer customers the opportunity to up-use, upsell and uplift the value of their old textiles.
Learn more