Our ethos

Proudly Indie, Female Founded

Proudly indie and Australian, we are able to be truly authentic and unique - a sense of soul that can’t be replicated by cookie cutting.



We can be nimble, adventurous, and innovative - pushing creative boundaries in prints, colour palettes, fabrics, textures and products. We don’t follow trends, we celebrate timeless signature pieces, and play confidently with prints and colour in a way that is refreshingly new.

We’re fiercely female founded and led, and are passionate about lifting up and supporting other females.