Home Life Series

Inside The Chic Fitzroy Apartment of Soph Hopkins - An Inner City Living Dream

Our Home Life Series is a weekly sneak peak into the homes and lives of Australia's most creative and inspiring people. 

This week on the Home Life Series, we're chatting to good friend and entrepreneur Soph Hopkins, founder of Australian owned intimates brand BITS. On a mission to take the awkwardness out of shopping for undies and intimates, the best-friend duo created a place to shop underwear, but also chat boobs, bums and periods (use KIP&CO15 to get your shop on!)

Soph’s creative heartbeat led her to finding her own safe haven in glorious, eccentric Fitzroy. We take you inside her inner-city abode, and get her recommendations on all the best bits of Fitzroy for an epic weekend. 


Shop Sophie's Cardigan



1. Let’s start with a little bit about you - we’ve chatted before about your incredible business but for the uninitiated, tell us all about BITS?

BITS is all about normalising the conversation around intimates and making shopping lingerie (especially bras) less dreaded and more fun. 





2. You live in glorious Fitzroy, just on the fringe of Melbourne’s CBD but a world apart in terms of per capita good restaurants, galleries, shops, bars and fun times. What drew you to Fitzroy - what are the best and worst bits of inner city living?

You’re right, Fitzroy truly is glorious. I’ve lived in and around Fitzroy since 2007, although it’s changed a lot since then. Back then, I lived in a share house where I didn’t have a carpark, so I would park my car on Gertrude Street all day and all night, and I never got a ticket. It would cost a fortune to do that now!  

The area has really gentrified since then, which has brought great things like a pretty epic food scene, but it’s been sad to see some of the grit, which I love, and some of the arts and creative hubs of Fitzroy – like Eckersley’s – get pushed out.  

I think what drew me to Fitzroy was the energy. It’s got a creative heart beat and culture that feels quite international. When I moved into the apartment, part of the appeal was also moving somewhere where everyone wasn’t married and having kids. I wasn’t living the white-picket-fence lifestyle, so I guess I was looking for somewhere where I felt I belonged. And I definitely found it. I love Fitzroy’s eccentricity, and the interesting, eclectic mix of people.  



Shop Sophie's Curated Edit 



3. What is the sense of community like in Fitzroy and how did that change over Covid?

The sense of community is actually one of my favourite things about Fitzroy, and especially the building I live in. It’s super neighbourly. You can’t grab a coffee or walk the dog without stopping to have a chat to someone you know – or even someone you don’t know. Through COVID, that community spirit was even stronger. We had neighbours dropping off coffees and walking our dog, Winnie, when we were in isolation. Cafes like Falco, that were still trading were selling wines from closed restaurants, like Bar Liberty. So it was really supportive and community-minded, through a pretty tough time for some.           



 Shop Kip&Co Pet



4.  Can you tell us about your gorgeous home, how long have you been here and who lives here?

I live here with my partner (fiancé, but I’m not big into that word!) Jacob, and our Cavoodle Winnie. I bought the apartment about 7 years ago. At the time, I’d just broken up with a long-term boyfriend and was looking for a change of scene. I drove past and saw that the building that housed my favourite furniture store, Thonet, was being developed. I reserved the apartment on the spot and thought I’d work out how to pay for it later. It was a pretty crazy decision, but it all turned out in the end!  



Shop Sophie's Curated Edit 



5.  Whats your favourite spot at home and why?    

It’s pretty small so there isn’t too many ‘spots’ to escape to, but I just love the light-filled living room. Through summer the sliding doors to the balcony are open 24/7, so it’s really becomes an extension of our living room. The outlook onto Napier Street and the spectacular Plane Tree right out the front is pretty special too. We’re incredibly grateful to have such a beautiful space, albeit a little one, to call our home.  




6.  Whats your favourite Kip&Co thing in the latest range?

I’ve been a huge Kip fan since day one. I especially love the bedding, the towels and the baby stuff is my gifting go-to for newborns. This season I’ve also discovered the woman's apparel. I’m obsessed with the new cardigans which are super chunky and cosy, plus I’m big into anything brown right now! 




Shop Sophie's Bedding



7. We’d love to get an inner city guide from you - can you give us a weekend in Fitzroy?

This one is hard as there is so much good stuff to do, and in particular, eat! Here’s my favourites…  


Bell Street Coffee – with a walk-up window, perfect for mid-dog walk stops

Burnside – corner shop, full of friendly faces

All Press – café and roastery in one, with a cute courtyard  


Napier Quarter – go for the anchovy toast, and stay all day (like, actually) 

Alimentari – great little Italian deli-turned restaurant, everything here is good

Terror Twilight – delicious and healthy breakfast bowls and broths

Lune – Melbourne’s famous croissants, be prepared to queue  


Cibi – delicious Japanese café housed in an old warehouse and retail space

Marion - for a fancy feed and great people watching

Falco – great bakery with delicious sandwiches

Falafel Place – easy to miss, but definitely worth a stop for a takeaway wrap  


Piccolina – simple Italian-style gelato, voted best in Melbourne by me!  


Napier Quarter – the ultimate local, our Fitzroy fave with the best wine list

Congress – super unique menu, try the Kangaroo Pastrami

Bar Liberty – a little slice of Euro in Fitzroy  

Shop Ramen – cheap, cheerful and authentic ramen

Smith Bistrot – one of Fitzroy’s newest restaurants  


The Everleigh – gorgeous speakeasy, voted one of best bars in the world, delicious cocktails, cute old fashioned vibe

Black Pearl – another award-winning bar, head upstairs to The Attic speak easy (knock on the door for entry)

Naked for Satan – great for a drink alongside awesome views of Melbourne  


Builder’s Arms – always good, go for an afternoon drink and stay for the burger 😊

Union Club – old school cosy pub, great for a game of pool – especially in winter

Marquis of Lorne – fun crowd and relaxed vibes  


Somebuddy Loves You – the best curation of fashion brands, with friendly and helpful service

Happy Valley - my fave store just to have a peruse - great books, records and gifts

Modern Times - for new and vintage European furniture, and great art prints

Handsom – unisex fashion with a simple, utilitarian aesthetic

Arnsdorf – local fashion brand with a strong sustainable focus

Best Jumpers – my favourite basics, designed here in Melbourne  


St David Dairy - walk up and have your milk-bottle filled direct from the dairy

Meatsmith – gourmet butcher with the friendliest service

Oceanmade – retail outpost where you can buy direct from where all the best restaurants in Melbourne get their seafood

Morning Market – Gourmet groceries and delicious baked goods - try one of the insanely luxe raspberry tarts

Hinoki Japanese Pantry - Japanese grocery store that also does delicious takeaway sushi freshly made to order  


Good Vibes Yoga – yoga in the most incredible gallery-esque space

Good Times Pilates – fun, inclusive reformer pilates with a high energy team Stroll through Edinbrugh, Fitzroy or Carlton gardens

Fitzroy Pool – go for a swim, read or people watch on the steps

NGV – not quite Fitzroy, but always worth the quick tram ride  




Shop Sophie's Curated Edit 


Read other stories in the Kip&Co Home Life Series.