We. Are. Carbon. Neutral!
***crowd goes wild, mother earth gives a little fist pump***
We really give a damn about what happens to our beautiful planet. We’ve spoken to you lots over the years (thanks for being such good listeners!) about the steps we’ve taken to minimise the harm in everything we do (ethical, social and environmental), but at the start of 2020, after Australia’s Black Summer that left us all shell shocked, we set ourselves an EPIC sustainability goal, to go carbon neutral by the end of the year.
We’ve partnered with a lovely bunch of nerdy experts (coz man, this stuff is COMPLEX!), who’ve painstakingly helped us measure our FY2020 carbon footprint.
We wanted to do more than just offset our emissions from factory gate to your front door, so we’ve taken things to the next level and are raising the bar! Our carbon credits offset the whole shebang of our agricultural activities, manufacturing and processing materials, and freight all the way to your hot little hands.
Our independent carbon neutral consultants then helped us find the most awesome verified carbon credit projects to offset that footprint.
We’ve chosen two amazing projects to partner with this year. First up is a the Kamuthi Solar Power Project in India (where most of our manufacturing happens). This project is critical in the region - it helps to reduce reliance on fossil fuels, and thereby reduces pollution. The second project is the Yarra Yarra Biodiversity Corridor - a brilliant native reforestation project in Australia (because we’re from the land down under!), that, as vegetation is replanted, will help to protect endangered native animals in the region.
Thank you all for caring and encouraging us to continue to improve our sustainability as a brand. Please know that your voices are SO important, and we really urge you to ask other brands you love to go carbon neutral too. As consumers, it’s important we all keep making conscious decisions about how we shop.