Launched in Melbourne in 2012, Kip&Co was founded by sisters Kate Heppell and Hayley Pannekoecke and best buddy Alex McCabe. What started as a bright, colourful bedding brand, quickly expanded into a vibrant lifestyle concept with a cult following, as the girls brought their fun and stylish aesthetic to apparel and homewares for every corner of the home, and every member of the family. Now with a global following, Kip&Co continues to be inspired by the girls' simple passion for joy, laughter and the colour of life.

Our Kip&Co head office is held on the lands of the Wurundjeri people and we wish to acknowledge them as Traditional Owners. We would also like to pay our respects to their Elders, past and present.


Hi. Kate here (left). I’m a Bellarine coast local, wife to Mal and mum to three boys Zig, Fern and Viv. I’m a keen veggie patcher, enthusiastic cook and fermenter, try-hard surfer, vintage clothes collector, and Hayley’s younger sister. I’ve had a diverse work history including accountant, organic lifestyle store owner, and fashion brand business manager. I love a quiet and simple existence (well nothing is really quiet with three wild boys) but when we aren’t hanging with friends, surfing, skating, rock pooling or playing at the beach we are off on a travel adventure where we love learning about the ways other people live, and eating our way through wherever we are.

Hi! I’m Alex (centre), the sister from another mister in the Kip&Co trio. I’ve tried my hand at a few different gigs (legal beagle, communications guru, advertising/brand/creative manager) but found my happy place with Kip&Co where I get to design amazing textiles and develop new products every week alongside my best mates. I think life is short and you should do as much of the stuff that makes you happy as possible. For me, as a self-proclaimed nerd, I love spending my time travelling, discovering art, reading, going to gigs and dancing. I live in Melbourne, with my beautiful fella Bobby and our two girls Quincy and Pearl.

Hey I’m Hayley! (right) I live on the south coast of Victoria with my husband and three children, Chloe, Baye and Floyd. In my past life I was a naturopath and owned an organic lifestyle store with Kate that taught us the foundations of running a small business and grew in me a sincere and long-standing love affair with organics and healthy wonder foods. I love walks, wine and travel and do a damn good job of combining all three in my life! It’s incredible to work with my gorgeous friends and family on our Kip&Co journey and after all these years I can honestly say I still love what I do. Designing colourful textural threads for every corner of the home and heart never gets boring!